JRC Viral Alarm Film

Viral film success for top fishing brand

admin Films and Videos, News, Portfolio

Leading fishing tackle manufacturer JRC Products contacted Digital Video PR to help realise their idea for a viral film to promote a new remote electronic bite alarm.

The film was to revolve around a concept of a “talking” alarm, with a view to being completely different from other tackle manufacturers marketing films.

Filmed on location in one day, JRC required a quick turnaround of the film in order to play it on display screens at trade fairs the following week. Alongside the regular filming techniques, motion graphics were used to place a “mouth” on the alarm and receiver. Achieving over 23,000 views, JRC have managed to successfully introduce a new product to a difficult market whilst providing a good return on investment.

Steve Egerton from JRC comments “Digital Video PR did a fantastic job to turn our idea into a viral film that has proven successful in such a short period of time. We found the team very professional and a pleasure work with and look forward to working on similar projects in the near future”.

Contact Digital Video PR today to discuss your viral film ideas.