DVPR provided a new business based in Suffolk, St Genevieve Lakes, with a full digital marketing strategy and deployment service, including website design, a Facebook marketing campaign and email marketing communication solutions.
St Genevieve Lakes were looking to launch their new business to potential customers by harnessing the power of digital marketing channels. The business required bespoke responsive website design, obtaining high Google search engine optimisation rankings and showing off the quality fishing lakes they were soon to be opening.
Prior to the launch of the website, DVPR devised and managed a successful Facebook marketing strategic plan to gain interest in the project by releasing small amounts of information about the new lakes that were soon to be opened to an audience interested in fishing and outdoor pursuits.
Drip feeding this information steadily grew the Facebook audience for the company and ensured there would be interest in joining the lakes upon launching the website, whilst solid SEO strategy from launch ensured that the St Genevieve Lakes website received first page rankings from Google search.
The website focused on inviting interested parties to submit their details as being interested in joining the lakes, whilst also gathering email addresses for direct email marketing campaigns.
Within two months the website had gathered details of more members than required to fill the places available. An email marketing campaign notified successful applicants of their space, whilst a separate campaign targeted those that were unsuccessful notifying them that they would be kept on the waiting list.
Speak to DVPR today to see how we can help with your digital marketing.