When outdoor pursuits company Rooted in Nature were looking to create a #thisgirlcan film to highlight the benefits of paddle sports for women, they turned to professional video production company Digital Video PR.
Pre-production location visits proved invaluable in planning the storyboard for the film, which was produced to promote kayaking, canoeing and stand up paddle boarding to women who might be looking to take up the sport.
In order to purvey the sense of adventure the sport brings, camera operators used a handheld gimbal to add movement to the initial shots in the film, with aerial filming through two different drones used to give a sense of scale and proportion.
The film was edited in Adobe Premiere Pro and graded to the clients specifications using DaVinci Resolve.
Emma Davey from Rooted in Nature comments “it was great working with a professional team on this film, I felt everyone used their experience to create something which I hope inspires lots of women to take up paddle sports”